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Das Kulturprogramm der digitalen Ökonomie

Personalisierte Märkte

Priddat, Birger P.

Zeitschrift für Kulturphilosophie, Bd. 2018 (2018), Iss. 1: S. 51–60

2 Citations (CrossRef)

Zusätzliche Informationen

Bibliografische Daten

Priddat, Birger P.

Cited By

  1. Grundbegriffe Ganztagsbildung

    Internet Communities

    Marotzki, Winfried

    2008

    https://doi.org/10.1007/978-3-531-91161-8_40 [Citations: 1]
  2. Pädagogische Medientheorie

    Wissen, Artikulation und Biographie: theoretische Aspekte einer Strukturalen Medienbildung

    Marotzki, Winfried | Jörissen, Benjamin

    2008

    https://doi.org/10.1007/978-3-531-90971-4_4 [Citations: 22]

Abstract

This article analyzes a developmental tendency of the digital economy, namely the increasingly perspicuous personalization of marketable goods and services. Pro-files of user preferences relevant to consumption, calculated from innumerable traces left in digital space, engender unprecedented ways of addressing potential buyers anticipatorily. Such ways cater to desires of recognition on consumers; and they simulate a benevolent authority shepherding the individual