ZEITSCHRIFTENARTIKEL
Das Kulturprogramm der digitalen Ökonomie
Personalisierte Märkte
Zeitschrift für Kulturphilosophie, Bd. 2018 (2018), Iss. 1: S. 51–60
2 Citations (CrossRef)
Zusätzliche Informationen
Bibliografische Daten
Priddat, Birger P.
Cited By
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Grundbegriffe Ganztagsbildung
Internet Communities
Marotzki, Winfried
2008
https://doi.org/10.1007/978-3-531-91161-8_40 [Citations: 1] -
Pädagogische Medientheorie
Wissen, Artikulation und Biographie: theoretische Aspekte einer Strukturalen Medienbildung
Marotzki, Winfried | Jörissen, Benjamin2008
https://doi.org/10.1007/978-3-531-90971-4_4 [Citations: 22]
Abstract
This article analyzes a developmental tendency of the digital economy, namely the increasingly perspicuous personalization of marketable goods and services. Pro-files of user preferences relevant to consumption, calculated from innumerable traces left in digital space, engender unprecedented ways of addressing potential buyers anticipatorily. Such ways cater to desires of recognition on consumers; and they simulate a benevolent authority shepherding the individual