Abstract

Ludwig Wittgenstein found the conception of aesthetics as science of beauty ridiculous, because if that were the case, it would also have to explain which sort of coffee tastes well. This conception returns in the new aesthetics of the everyday, tuned up with eco-chic. My paper tries to explain how the concept of the everyday and that of a science of beauty are related; second, it intends to limit the claims of this dominant conception of aesthetics by arguments derived from the philosophy of art; and third, it wants to turn the attention to ways of production of the everyday, in which aesthetics is necessary to provide legitimacy. What is the function of aesthetics in the production of the everyday?