Abstract

When Adorno and Horkheimer constructed in the early forties the critical concept of culture industry they had in mind mainly movies and radio as its main media. Even television broad- casting was not developed enough at that time to be considered as an important player in the scene of mass culture. Nevertheless the critical aspects of their contribution were so strong and well structured that even today they cannot be discarded in a fair evaluation of such an import- ant phenomenon of contemporary culture. However there have been since the time of Adorno and Horkheimer’s criticism many models of mass culture critique that took into account the evolution of the technological devices, from analogical video systems to the more recent developments of digital media. Since the consideration of the latter does not always rely on the maintenance of the aforementioned critical point of view, a criterion guiding the choice of a theoretical approach could be the way in which the relation between artworks and cultural commodities is conceived. According to this criterion the author chooses as an updated counterpoint to Adorno and Horkheimer’s mass culture critique Vilém Flusser’s theory of what he calls “post-history,” especially in its approach on communication, entertainment and art tout court.