The current issue of the presents a discussion of social media's future. and debate the sense and non-sense of network-critique in light of the internet's modified usage and perception, which is commonly labeled Web 2.0. Lovink is critical about the increasing tendency towards monopolization in Web 2.0. Users, he contends, become thrilled by , which are presented to them by big companies. Independent of the question whether the need for practical information and the prevalence of economical interests is understandable or not, Lovink is most of all concerned with artistic alternatives and an activist usage of the nets. According to him, it is time for developers, programmers, freaks and nerds of all nations to become conscious of and active against the dark sides of economical and political control over the internet. Heidenreich, on the other hand, is skeptical. In contrast to the project of network-critique, he pursues a rigorously medial approach, which presents itself as unimpressed by ethical or engaged observations of social media. In his view, the heroization of hackers and nerds is informed by Science Fiction and nostalgia, both of which miss Reality 2.0. Heidenreich asserts that the internet's new generation, which has grown up with the new media, is not particularly interested in network-critique, but uses the given internetservices in various ways.