ZEITSCHRIFTENARTIKEL
Was bei vielen Beachtung findet: Zu den Transformationen des Populären
Döring, Jörg | Werber, Niels | Albrecht-Birkner, Veronika | Gerlitz, Carolin | Hecken, Thomas | Paßmann, Johannes | Schäfer, Jörgen | Schubert, Cornelius | Stein, Daniel | Venus, Jochen
Kulturwissenschaftliche Zeitschrift, Bd. 2021 (2022), Iss. 2: S. 1–24
17 Citations (CrossRef)
Zusätzliche Informationen
Bibliografische Daten
Döring, Jörg
Werber, Niels
Albrecht-Birkner, Veronika
Gerlitz, Carolin
Hecken, Thomas
Paßmann, Johannes
Schäfer, Jörgen
Schubert, Cornelius
Stein, Daniel
Venus, Jochen
Cited By
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Gezählte Beachtung
Populäres Wissen – Wissen vom Populären
Specht, Theresa
2024
https://doi.org/10.1007/978-3-662-68695-9_2 [Citations: 0] -
Gezählte Beachtung
Der Paratext und das Populäre
Haas, Laura Désirée
2024
https://doi.org/10.1007/978-3-662-68695-9_9 [Citations: 0] -
Das nicht mehr Populäre. Phänomene und Prozesse der Depopularisierung
Penke, Niels | Werber, NielsZeitschrift für Literaturwissenschaft und Linguistik, Bd. 54 (2024), Heft 1 S.1
https://doi.org/10.1007/s41244-024-00325-6 [Citations: 0] -
Gezählte Beachtung
Popular Entrepreneurship: A Marketing and Social Evaluation View on Evaluation Regimes
Schmid, Simone
2024
https://doi.org/10.1007/978-3-662-68695-9_11 [Citations: 0] -
Contextures of hate: Towards a systems theory of hate communication on social media platforms
Barth, Niklas | Wagner, Elke | Raab, Philipp | Wiegärtner, BjörnThe Communication Review, Bd. 26 (2023), Heft 3 S.209
https://doi.org/10.1080/10714421.2023.2208513 [Citations: 0] -
Gezählte Beachtung
Jürgen Habermas: Öffentliche, populäre und Pseudo-Meinung
Ehrmann, Viktoria
2024
https://doi.org/10.1007/978-3-662-68695-9_6 [Citations: 0] -
Interaktion, Feedback und Negotiation in serieller Fanfiction
Deckbar, Anne
Zeitschrift für Literaturwissenschaft und Linguistik, Bd. 53 (2023), Heft 3 S.729
https://doi.org/10.1007/s41244-023-00309-y [Citations: 2] -
Dead Books
Amlinger, Carolin
Zeitschrift für Literaturwissenschaft und Linguistik, Bd. 54 (2024), Heft 1 S.105
https://doi.org/10.1007/s41244-024-00324-7 [Citations: 0] -
‚Öffentliches Leben‘: Gesellschaftsdiagnose Covid-19
Publizität in der Corona-Krise: Zum Diabolischen der Wissenschaftskommunikation
Werber, Niels
2022
https://doi.org/10.1007/978-3-658-37440-2_3 [Citations: 1] -
Popularisierung von Wissenschaft um 1968
Scharloth, Joachim
Zeitschrift für Literaturwissenschaft und Linguistik, Bd. 53 (2023), Heft 4 S.867
https://doi.org/10.1007/s41244-023-00318-x [Citations: 0] -
Gezählte Beachtung
Beachtung und Aufmerksamkeit. Historisch-semantische Überlegungen zu Nähe und Differenz zweier Begriffe
Velten, Hans Rudolf
2024
https://doi.org/10.1007/978-3-662-68695-9_3 [Citations: 0] -
Gezählte Beachtung
Genre und Popularität: Transformationen einer traditionsreichen Verknüpfung
Berlich, Sebastian | Stein, Daniel2024
https://doi.org/10.1007/978-3-662-68695-9_8 [Citations: 0] -
Gezählte Beachtung
Theorien des Populären: Systemtheorie
Werber, Niels
2024
https://doi.org/10.1007/978-3-662-68695-9_5 [Citations: 0] -
Gezählte Beachtung
„Scheindemokratie“. Adorno zu Ranglisten und Taschenbüchern (und wie er selbst zum ersten Mal ins Taschenbuch kam)
Döring, Jörg
2024
https://doi.org/10.1007/978-3-662-68695-9_4 [Citations: 0] -
Gezählte Beachtung
Theorie des Populären: Einleitung und Überblick
Hecken, Thomas
2024
https://doi.org/10.1007/978-3-662-68695-9_1 [Citations: 0] -
Gezählte Beachtung
Die politische Kategorie ‚Populismus‘ und die Praxis demokratischer Wahl
Hecken, Thomas
2024
https://doi.org/10.1007/978-3-662-68695-9_7 [Citations: 0] -
Partizipation und Paratext
Werber, Niels | Stein, DanielZeitschrift für Literaturwissenschaft und Linguistik, Bd. 53 (2023), Heft 3 S.655
https://doi.org/10.1007/s41244-023-00311-4 [Citations: 3]
Abstract
Being popular means getting noticed by many. Popularity is measured as well as staged. Rankings and charts provide information on what is popular while vying for popularity themselves. They do not speak to the quality or originality of the popular, only to its evident success across different scales of evaluation. People do not buy good products, they buy popular ones; they do not listen to the best music, but to popular music; they do not share, like or retweet important, but popular news. Even the ‘unpopular’ can be popular: a despised politician, a hated jingle, an unpopular measure. The popular modifies whatever it affords with attention. Its quantitatively and hierarchically comparative terms (‘bestseller’, ‘outperformer’, ‘high score’, ‘viral’) generate valences that do not inhere in the objects themselves. Conversely, the non-popular, which does not find any measurable resonance in these terms, risks being dismissed as irrelevant or worthless simply because it does not appear in any rankings or ratings. This can also be observed particularly with artefacts whose relevance as part of high culture could be taken for granted even when they do not achieve mass resonance. Our paper proposes the following central hypothesis: The transformations of the popular, which began in Europe around 1800 and introduced the powerful distinction between low culture and high culture, establish a competitive distinction between the popular and the non-popular becoming dominant over the course of the 20th century. As a result, the popular is no longer either culture of the ‘lower classes’ or the inclusion of the ‘people’ in the service of higher goals. The popular today is hardly the object of desired transgressions (Leslie Fiedler’s “cross the border, close the gap”) or an expression of felt or feared “massification” or “flattening”. The dissemination of the popular is no longer a normative project. It has, in fact, become an inescapable condition of cultural self-understanding in the globalised present. The purpose of our research is to devise a theory of the popular that does justice to this fact. Our research outline identifies two decisive transformations that have led to this condition: 1. the popularization of quantifying methods to measure attention in popular culture around 1950; 2. the popularization of the Internet around 2000, whereby the question of what can and cannot become popular is partially removed from the gatekeepers of the established mass media, educational institutions and cultural elites and is increasingly decided via social media.
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