Abstract

›Pop‹ often functions as an abbreviation of ›popular‹. If that is the case, ›pop‹ includes talk of ›simple,‹ ›catchy‹, ›vivid‹ and/or ›standardised‹, ›schematised‹ and/or ›charming‹, ›spectacular‹ artefacts as well as their ›lively‹, ›unmediated‹ or ›conditioned‹, ›passive‹, ›merely sensual‹ reception. This essay reconstructs precisely those approaches to a pop aesthetic, from Richard Hamilton, among others, to cultural studies and German-language pop discourse, that deviate from this and offer an independent position. Three areas of such pop aesthetics are examined in more detail: 1. determinations of individual pop arts and pop-specific value judgements, 2. forms of not purely discursive pop aesthetics, 3. provisions for an overarching pop aesthetic. In the comprehensive inspection of corresponding presentations on pop music, pop art, pop literature and pop design, characteristics cited, such as superficiality and artificiality, are examined for their viability, deficits are identified and, in some cases, new proposals are made.