The Universality of Aesthetic Effects

This paper challenges the assumption that lines, colors, and shapes have aesthetic effects that are the same for everyone. From an interdisciplinary perspective of art history and empirical aesthetics, we argue that assigning aesthetic effects to specific lines or colors may well be a valid theory for some aesthetic encounters, it falls short of explaining universal aesthetic effects. Our analysis proceeds in four steps: We begin by reconsidering the notion of aesthetic effect as defined in the tradition of Goethe. We then demonstrate that doubts regarding the universality of aesthetic effects have existed since the nineteenth century and that the concept of aesthetic sensitivity was introduced around 1900 to account for individual differences. We point to the persistence of the idea of universality and, related to this, sensitivity by considering the ›Visual Aesthetic Sensitivity Test‹, first developed in the 1960s by Karl Otto Götz, Daniel Berlyne, and Hans-Jürgen Eysenck. We discuss new empirical research testing interpersonal agreement about aesthetic effects. The findings of these studies indicate a low agreement among the participants about aesthetic effects, raising serious doubts about assumed universality. In a concluding section, we discuss what remains of the universality claim and propose a weak theory of intersubjective agreement about aesthetic effects.

The Universality of Aesthetic Effects

An Empirical and Historical Assessment of a Persistent Idea

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