ZEITSCHRIFTENARTIKEL
Die Listen des Warenkatalogs
Kulturwissenschaftliche Zeitschrift, Bd. 2024 (2024), Iss. 2: S. 42–57
Zusätzliche Informationen
Bibliografische Daten
Bartz, Christina
Abstract
The subject of the article is the IKEA catalogue and the product lists it contains. It analyses their structure and design and discusses three theses. 1) Following consumer culture research, it can be argued that the lists promisea general variety of products. 2. The arrangement within the lists suggests a selection by comparison. 3. The IKEA catalogue advertises the popularity of its own products. One the one hand popularity means sales success and on the other hand suitability for consumersʼ households.
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