ZEITSCHRIFTENARTIKEL
Klima-Emotionen. Emotionsbasierte Persuasion in Instagram-Posts zum Thema Klimakrise
Jaki, Sylvia | Ruge, Sarah-Juliane
Aptum, Zeitschrift für Sprachkritik und Sprachkultur, Bd. 20 (2024), Iss. 03: S. 25–42
Zusätzliche Informationen
Bibliografische Daten
Jaki, Sylvia
Ruge, Sarah-Juliane
Abstract
This article examines multimodal strategies used to communicate within the highly polarized climate discourse. It is located at the interface between media and discourse linguistics, analyzing image posts on the platform Instagram. The article focuses on the aspect of emotionalization, which is examined concerning linguistic and visual text and discourse strategies.
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