Abstract

This study examines how discourses on disability sports are constructed on Instagram, focusing on hashtags #handisport and #behindertensport. It analyzes 100 French and German posts from 2022 to 2024 to identify language- and culture-specific features. The study aims to understand if and how digital media contribute to inclusion, considering the communicative routines of social media. Instagram was chosen for its combination of audiovisual content and microblogging, making it particularly relevant for showcasing social phenomena. This exploratory corpus study examines three linguistic levels and their specific features related to digitalization (use of hashtags, private-public interactions and multimodal representation). The contrastive perspective reveals potential trends in linguistic construction and in the evaluation of disability.